Old Bay
logo redesign/packaging project
For the first portion of this project, choose one logo from a list to be the subject of your redesign. I chose Old Bay Seasoning because I was drawn to the colors of the original package and saw the potential for a great logo. After doing research I found that Old Bay was a ship that transported people along the Chesapeake Bay. The Old Bay ship became the inspiration for the logo. The second Portion of the project was focused on extending the identity by applying the logo to another platform. I decided to redesign the large Old Bay containers.
