Tea Please
Ethnic condiment/beverage packaging
Design a series of labels for three flavors or varieties of the condiments or beverages. The packaging should project an ethnically authentic feel, while also appealing to a broader market than consumers from that culture. I chose to create Indian tea packaging inspired by truck art commonly done in India and other countries in south Asia. Using truck art as my inspiration equally connects to the genuine culture and appeals to a more general audience.
Concept Sketches
