Heaven Hill Rebrand
brand identity project
Semester-long project designing or redesigning an identity system and implementing the system across multiple platforms. From the list of existing and fictional companies and brands, I chose to do a redesign of the Heaven Hill identity system. The first half of the semester was spent on the logo and mark. The first few months were devoted to research and concept development, then shifted toward selecting and refining the logo. The second half of the semester was spent creating different promotional materials to develop a system and designing a standards manual.
